Digital Marketing Specialist

Helical Levity is led by world-renowned cyber security expert James Lyne and combines a team of world-class security researchers, designers and developers. Together we provide expert cyber security consultancy and build industry leading tools that, amongst other things, help to identify and develop new talent.

The Helical Levity office is in Stow on the Wold, Gloucestershire. This is a full-time role that will require you to be based in the office to work in collaboration with, and report directly to, the Marketing Team Lead.

As the digital marketing specialist, you will be providing marketing support across multiple brands, these include, but are not limited to: Helical Levity (own brand), CyberStart, James Lyne and SANS Institute.

If you're a bit of a data enthusiast, enjoy spending time in Google Analytics and looking at web traffic and performance, as well as working on creative digital marketing campaigns, you're the kind of person we're looking for to join our small but perfectly formed marketing team.

Key responsibilities

  • CRO - use Google Analytics (or similar software) to track and analyse website traffic and key performance indicators, such as bounce rates and dwell time, provide regular internal reports and make recommendations for improvement.
  • Work with the Content Specialist to create, track, and optimise PPC and SEO activities.
  • Work with the Content Specialist to deploy email marketing campaigns using Campaign Monitor.
  • Track and measure effectiveness of email campaigns and make recommendations for improvement.
  • Work with Content Specialist to deploy paid social campaigns.
  • Track and measure effectiveness of paid social campaigns and make recommendations for improvement.
  • Keep track of budget for PPC and Paid for Social activities.
  • Produce detailed campaign evaluations.

Experience and skills

  • Experience using Google Analytics (or similar software) to improve conversion rates.
  • Experience planning and implementing strategic PPC campaigns in Google AdWords.
  • Experience planning and implementing strategic paid social campaigns.
  • Analysis, optimisation and management of PPC campaigns to ensure optimal performance and efficiencies.
  • Experience using email marketing software to analyse campaign results.
  • Ability to work in a small team and take ownership for own workload.
  • Previous experience of customer acquisition marketing.

In this role, you will be involved in all elements of digital marketing from SEO, PPC, email marketing campaigns and social media activity. It is therefore vital that you have some experience in a digital marketing environment, and a desire to learn and develop within it.

You may have come from a Web Content/Digital Marketing Assistant type role but have a keen interest in broadening your digital skill set and utilising your analytical and inquisitive nature. The ideal candidate will have 2-3 years' experience in digital marketing, and you will ideally have previous experience of Google Analytics or similar software.

Level and salary

  • 2-3 years' experience in digital marketing.
  • Negotiable dependent on experience - between £25-£30k.

Benefits

  • Pension.
  • Private healthcare.
  • 28 days holiday plus bank holidays per year.
  • Regular team-building away days.

To apply

Please email careers@helical-levity.com with your CV and a link to any projects you think would be relevant for us to see.

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Say hello

If you'd like to get in touch email hello@helical-levity.com